Happy Hyundai, Kia Cars Picked as Best Buys in U.S.

Hyundai, Kia Cars Picked as Best Buys in U.S.

Four cars by Hyundai Motor and Kia Motors were named 2011 Automotive Best Buys by U.S. magazine Consumers Digest on Thursday.  

Hyundai's Genesis and Sonata sedans were picked in the family car and luxury car categories, and Kia's Sorento R and Soul in compact SUVs and compacts.

The Genesis has won the award for three years in a row and the Soul two, while the new Sonata and Sorento R have been honored in their debut year in the U.S.

/Courtesy of Hyundai Motor

Consumers Digest evaluates vehicles based on design, performance, amenities, and motoring costs and selects a couple of winners in 12 categories. This year some 250 cars were considered.

Meanwhile, Hyundai ranked first in the automotive category and sixth overall among 501 brands on the 2010 Customer Loyalty Leaders list. The ranking was released last month by Brand Keys, a New York-based market researcher that specializes in customer loyalty.

Honda Chief "Hyundai is awesome" Happy Hyundai Oak Lawn Chicago

Honda Chief: "Hyundai is awesome."

by Alex Nunez (RSS feed) on Oct 4th 2009 at 2:01PM

Old Hyundai Excel print ad. Nobody's laughing at Hyundai today.

Japan's automakers know a threat when they see one, and based on their words, it sure isn't in Michigan. Motown is fleeting image in the Japanese carmakers' rearview mirrors, which they're now nervously checking for a budding South Korean juggernaut. Honda CEO Takanobu Ito minced no words when he told the Associated Press, "Hyundai is awesome. They are undoubtedly a threat because their products are cheap, and the quality is improving." The numbers seem to bear that out, as Hyundai and its corporate sibling, Kia, continue to show substantial sales chart improvements in key markets like the Europe and the US, where it continues to show strong growth while many other automakers look at double-digit shortfalls year-over-year. Nissan's Shiro Nakamura echoes Honda's Ito when it comes to identifying Japan's new boogeyman, "Hyundai is the biggest threat for the Japanese automakers. They have the technology, but they seem to have cheaper labour."

Hyundai, once basically a joke (we all remember such legendary products as the Excel, pictured above), is catching the Japanese by beating them at their own game -- offering a mix of value and quality that's hard for shoppers to ignore. Japan knows it needs to defend itself, too. After all, once upon a time, they were what Hyundai is now. In the grand scheme of things, it wasn't too long ago that one could chuckle at Honda's initial foray into the States. We know how that turned out. Now you have to wonder how long it'll be until we see quotes from Hyundai's leadership talking about the Chinese the way Nissan and Japan talk about Hyundai.

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Happy Hyundai Used Car SuperStore of Oak Lawn

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